What chance does a new start up have to climb the rankings on search engines with seo?
Well, if you get the basics right you can soon see results and in the long run it will pay off. And you don’t have to have a massive budget to get started with an SEO campaign. However, it takes time and things change and evolve so outsourcing could save a lot of time and money.
Below are a few pointers as to what all new websites should consider before starting out.
Set a strategy of the keywords you want to rank well for
The key thing is thinking about what you want to be found for on the search engines. Don’t try and do everything at once but a strong base of words is important for seo.
Don’t try and be clever and make Google angry with your website
So many startups try and build their own website and think they are being clever by trying the “Get ranked high quick” scammy sites. Don’t fall for them as you might upset the one tool that can grow your business, Google.
Whatever you do do not get fixated on rankings. Instead its all about traffic and revenue growth. Don’t worry about your friends saying “I get 1,000 hits a day”, chances are they are impressions rather than hits and all from abroad. Being patient and getting lower quality hits and a new client is much more beneficial.
Research what your competition is ranking for
Always see what your competitors are doing. You might be able to spot trends as to why some businesses are ranking highly for searches you want to rank well for. You might also decide you don’t want to rank well for some searches that you can’t compete in.
Content – write content rich content
Gone are the days of just writing the right keywords on the page. You need to really write content rich information that your customers will want to read. The simplest way to do this is with a blog page that you regularly update. This way you can get valuable content to your website readers as well as benefiting search rankings.
Technical SEO -Get the basics right.
Title tags, Meta descriptions, Headings, Internal Links, Sitemaps, Alt tags, sub domains. Some things are more valuable to do than others but consider the use or detriment of each of these.
Try to get useful link building with beneficial websites. Also regularly posting to social media channels and linking to quality content helps as well.
Avoid duplicate content, over optimization, blocking search bots, spammy link building and all those things that search engines hate. As a result it’s more beneficial for your website to avoid these things so don’t get dragged into them with a sales based phone call or email.
Use tools like Webmaster Tools and Analytics
Make the most of these tools that you can learn from and improve your website. Always consider the information from them and look back at the history too so you can expand on opportunities at certain times of year.
Outsource to us
If all of this sounds way too confusing or you don’t have the time to do it then consider outsourcing to professionals. After all there is a reason why people outsource all of this to us. It can be a real headache to know if you are doing the right thing or not.
In conclusion we can grow your business with search engine optimisation and provide the correct advice at all times.